I decided to look at some of the music
videos by bands/artists on Fiction Records to get some inspiration and ideas
from film rather than posters/artwork. I particularly liked ‘The Amazon’s’
video for ‘Ultraviolet’ as I enjoyed the different lighting effects and the
animation work of different shapes and patterns that bounced off the musicians
at different points throughout the video. I thought that this would be a fun
thing to try in my own work so I would like to try out some animation like this,
maybe some over our own videos.
As I go to a lot of gigs and festivals I
thought maybe looking at some of the advertising/promo videos would also be
useful. I decided to look at some Download festival promo first as it is a festival I am familiar with and regularly attend. I like how the video includes the logo and general aesthetic of the festival.
I wanted to also look at a different festival so I can compare the different promo videos for different kind of festivals. I looked at an electronic/dance festival promo and compared. I noticed that this one was mostly focused on the different lighting effects and sound. Where as the Download festival promo was more fan based. Showing the festival as a community and showing the fans as well as the performers/music.
This gave us the idea that we could use fan experiences in our work.
We also looked at other types of film that isn't just music/festival related. We were inspired by the look of Super 8 and wanted our film outcome to have a similar kind of aesthetic.
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